Ashley Madison ad Rejected Superbowl commercial - So this thing called the Super bowl is this Sunday. My co-workers who can two shits about football watch the “Big Game” for the commercials. I like the commercials too but there impact isn’t as grand as were lead to believe. From a marketing stand does revenue increase ? via Purdue Super Bowl commercials are [...]

So this thing called the Super bowl is this Sunday. My co-workers who can two shits about football watch the “Big Game” for the commercials. I like the commercials too but there impact isn’t as grand as were lead to believe. From a marketing stand does revenue increase ?

via Purdue

Super Bowl commercials are overhyped and probably not worth the money spent on them, says Richard Feinberg, a consumer psychologist in Purdue University’s Department of Consumer Sciences and Retailing.

The problem, Feinberg says, is that the $3 million gets just one play of the commercial, and that one airing may not compel consumers to get off the couch and buy the product.

Thirty-second ads will cost between $2.8 million and $3 million. “Since repetition is the foundation of consumer memory, companies just might be better off with 10 $300,000 commercials than one $3 million commercial,” he says.

So AshleyMadison.com a website that carters to discreet dating aka cheat on your Significant other (or SO) gets denied to be aired during Super Bowl XLV on FOX. This commercial has an amateur porn late night Jamster ring tone special effects/editing vibe. Savanna Samson looks good tho.

via We All Scheme