Emilio Sparks - The Charlie Rose of Hip Hop

Words by Chris Oliveri

First off, I know what you’re thinking… What the FUCK is a Twitter campaign ? For those of you who aren’t hot on the Twittersphere, Twitter is a social networking that enables the users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

The power of Twitter is so strong that I needed to be used in an unconventional way. For the hell of it why not start a campaign to interview someone especially someone who always interacts with his/her fan on a daily basis. @mousebudden is the Twitter handle of Rapper Joe Budden, Joe Budden might be one of the more wed savvy artist in any genre right now. Last week, DAPS’ @emiliosparks, a fan of Budden’s ‘Joe Budden TV‘ decided that he would like to interview the hip hop star. Emilio, in all of his infinite twisdom called out to his twitter followers…

something damn near magical happened. His twitter followers responded, re-tweeting the message over and over again.

And after the first day of incessant @replying to @mousbudden, and the bevvy of re-tweets, Emilio was not done…

…and neither were his followers.

With this much support behind it and more, the “Let me (@emiliosparks) interview @mousebudden” campaign officially reached the man himself…

The crazy part of all this is the campaign worked. So remember a Viralesque Twitter Campaign that can annoy a hip-hop star into considering an interview… Which is OK in our book! !!!!!